English
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To maximize the benefits of your web site, it should be kept timely and accurate. Adding frequently updated, fresh content to your site is the key to bringing visitors back to your site again and again. Fresh content also is an important part of staying ‘visible’ to search engines. Contact_us for details about our maintenance plan. Stefig Design makes it easy for you to keep your web site relevant and current - send the changes to our staff via phone, fax, or e-mail.
Site Promotion and Search Engine Optimization
Simply having a website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, that is merely the beginning. Successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click (PPC) text ad placement, direct email marketing, link building, online social marketing (word-of-mouth), and traditional print media or advertising.
Stefig Design has developed a number of proven online marketing strategies that leverage the unique advantages of both organic (unpaid) and PPC (paid) advertising. We use input from the various ad networks, analytics and statistics programs and conversion tracking systems to determine where your marketing dollars are best spent online.
To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your "organic" search engine positioning. We optimize your site's page titles, meta-tags, alt tags, coding standards and overall structure and review your written content to assure proper and frequent use of industry and vertical market keywords. If your site is new or recently launched, we will handle your initial submission to the major search engines to ensure the process of site promotion starts off on the right foot.
We also offer linkbuilding campaigns based on long-term link placement strategies geared to increase your site's ranking, search engine placement and enhance site traffic. Our knowledge of online marketing strategy allows us to develop the best approach for your business, combining various efforts into one successful campaign.
Email Marketing Solutions
Compared with traditional direct mail, direct email is an extremely cost effective way to reach your target audience. By leveraging your current email contact list, or developing a new permissions-based, opt-in list, you can communicate with clients and customers easily and effectively. Furthermore, direct email allows better tracking and fulfillment control than traditional direct mail. Lists can be segmented by a wide variety of criteria. Sophisticated tracking tools allow you monitor email deliveries, bounces, opens and clickthroughs—so you can follow up separately with recipients that regularly read your emails and those that do not. Professional email marketing will powerfully complement your overall marketing plan.
- Direct Email Marketing Services
- Email campaign strategy
- HTML email design
- Email list development and sourcing
- Copywriting
- HTML email development
- Deliverability testing
- Email fulfillment
- Campaign tracking
