"Each company wants to be well presented to the clients. Advertising is, without any doubts, one of the factors consistently appearing in any element of the marketing strategy of the company. To be effective, advertising must interact with all elements of the marketing mix (the four P – Product, Price, Place and Promotion) and be the most direct, efficient and practical way of establishing contact with customers and clients.

Advertising is a huge investment, often reaching or even exceeding the amount of investment in production or research. The effect of the advertisement is expressed by continuous assertion and maintenance of the existing image of a product or service and constant feeding the interest and desire it gives to the customers. This interest and this desire must be created by advertising tools.

The intuitive development process of advertisement creation is based on the imagination, which determining the relationship between the product and the outside world, it expresses ideas.

The role of graphic design is to integrate and coordinate all elements of the advertising message and give them the power to persuade. Thus, style is of paramount importance. Text motto, illustrations and other elements - all these must be properly arranged by means of graphic design to give the message a necessary solder.

Good design enhances the level of advertising message. Play of shapes and colors, the layout of the title and paragraph text, the choice between photography and drawing, black and white or color, size and theme of the illustration, the number of characters, style - classical, or avant-garde modernistic art is a difficult, since is composed of both the simplicity, freshness, harmony and contrast.

All these things I'm trying to make an integral part of my "graphic works. I say "works" because the design - this is a work, a creation, which includes the imagination and the constructive energy of the designer."

Stefan Georgiev
/Owner - Stefig, LLC/
November, 1999